Recent examples of conscious consumerism have had less to do with product performance and have had more to do with support of different social causes, according to Remi Trudel, associate professor of marketing at Boston University. Buying Nike sneakers because of its partnership with outspoken former NFL quarterback Colin Kaepernick (or burning them for the exact same reason).Purchasing books from Black-owned retailers instead of from Amazon.Boycotting fast-fashion brands or companies that treat workers unfairly.Opting for a small electric vehicle instead of a gas-guzzling truck.Shopping for green cleaning products and fair-trade coffee.It takes the form of buying - or boycotting - certain brands based on your beliefs, principles and awareness of how such purchases may affect the wider world.Ĭonscious consumerism manifests in many ways, like: Related Reading Will We Ever Achieve a Circular Economy?Ĭonscious consumerism approaches shopping as a practice charged with weighty ethical and political implications. “And once they decide to buy, they do their homework and look at who is providing the product or service that they would like to purchase, and how the product or service impacts the environment and society through its design, delivery and even discard.” “A socially or environmentally conscious consumer will first think whether consumption is even necessary,” Veresiu told Built In. Conscious consumerism - sometimes called ethical consumerism, conscientious consumerism or green consumerism - is shopping in ways you believe makes a positive social, environmental or economic impact.Ĭonscious consumers look beyond a product’s immediate features and “vote with their dollars,” said Ela Veresiu, associate professor of marketing at York University Schulich School of Business.
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